Great advice. Many CEO or Business leaders although capable communicators are not necessarily able to type or write every character in a tweet or to manage a fan page on FACEBOOK. I think every thing you outlined in not only good advice but that we should all print it out as a reminder of our own social media outreach.

Social Media marketing if you will like any initiative must have a written plan. It should have goals and objectives. I like your style.

And you’d be surprised (or perhaps you wouldn’t) about the amount of ghost writing that goes on. Virtually every autobiography published is ghostwritten. Almost every speech given by a politician or business leader is ghost written. That terrific presentation you saw at a conference by a top business person? Ghost written.

And all of their blog posts: ghost written.

Ghost writers are not trying to pass themselves off as their clients. They’re contractors, helping their clients express their thoughts and ideas. I have very close relationships with my clients. I become a sounding board for them. Typically my first draft causes them to stop, think, and respond. And nothing is ever published, not speech spoken, without them “owning” the words. It’s their words.