Sep 03 2010
Here are five books that have been truly valuable to me in professional life. I can name more but these five are worth highlighting.
Growing a Business
First published in the early eighties, this book served as a spiritual guide for me for how run a business. It’s not a how-to book and it’s not about money. It is about thinking of your business as something you live to do.
On Writing Well
You can open this book to any page and you will find something useful. It is as much a guide to creative thinking and communication as it is about tips on writing clearly. I’ve turned to this repeatedly.
A first glance this is a Swiss bible of typography. Wonderful yet dated. For me, however, it remains a model of the expressive possibilities of type regardless of the current trend. This book opened up the gate for me.
A Designers Art
Rand’s insightful, eclectic reflections on graphic design are timeless and reflect a deep intellect and remarkable visual acuity.
The Visual Display of Quantitative Information
Tufte’s lucid and playful treatise on presenting data is enlightening for designers and lay people alike. A real treat. Beautifully produced.
Rick Landesberg, Landesberg Design