Sep 04 2010
Search engines prefer websites that are regularly updated and have fresh content. The reason for this is because search engines don’t want to serve up results that are outdated and useless. Since search engines can’t read and comprehend the meaning of text (yet) one of the ways they make sure a site isn’t out of date and stale is by paying attention to how frequently it is updated.
This is the reason it is important to regularly improve and add to the content of your website, but that’s not all. You need to make sure that your new webpages are being indexed by the major search engines.
How To Check Your Recently Indexed Content
One way to do this is by searching for the following into either Bing or Google
site:(your website url here)
A simpler way is to use a tool like SEOzio to check. If you go to seozio.com and type in your website and click on “Get Score” you can get various information about your website, including how many pages were indexed recently.
No Recently Indexed Content? A Few Possible Culprits
If you have been updating your website and these methods don’t say that any recent content has been found, a few things could be happening.
1 – Content is too new.
It does take some time for a search engine to crawl a page. If the page was just uploaded, wait a few days and check again.
2 – The search engine can’t find the page.
If you’ve waited a couple weeks and there’s still nothing, there’s the chance the search engines can’t find the page. This could be the result of poor site architecture or lack of proper linking.
3 – Search engines do not value your site highly.
It is also possible that the search engines are not crawling your site frequently because they do not put much value on it. The best way to build value in the search engine’s eyes is by continuing to generate content (lacking a ban it will get indexed) and by building links to your site.
4 – Something is rotten in the state of Denmark.
In the absolute worst case scenario, the content might not be getting indexed because of duplicate content issues or other negative ranking factors. However, it is more likely one of the other problems listed above, so make sure to investigate them first.
Once you start generating quality content and the search engines notice it, you’re on your way towards building your website bigger and better than before!
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